Anaplan integrations include connections to Adobe Experience Manager, Adobe Campaign, Marketo, Adobe Analytics, Adobe Audience Manager.
Adobe Experience Cloud executes quality digital experiences for consumers and analyzes performance data at scale. “What-if” scenario modeling capabilities to make smarter decisions.Īnaplan’s integration with Adobe’s Experience Cloud enables marketers to optimize their entire investment and resource allocating planning process.Instant updates across marketing, sales, and channel plans.Update revenue, volume, profit targets with GTM plan actuals.Agility to make instant budget trade-offs.“Closed loop” spend and performance actuals alignment.GTM budget, approved spend, actual spend visibility.Configurable budget hierarchies by brand.Synchronized marketing and trade promotion spend.
In today’s digital world, companies that lack visibility and agility struggle to pivot.Īnaplan and Adobe partnered to allow customers to close the loop between managing marketing spend and executional performance. Additionally, leaders need the ability to link their investment plan to actual performance. In order to do this effectively, leaders need a solution that tracks all budget and spend from a top-down/bottom-up perspective. With changing dynamics in the market and operating models, marketing leaders need a single line-of-sight into the performance of all marketing spend and activities in relation to the projected revenue volume and profit. Closed loop spend and performance alignmentįor many go-to-market leaders, the inability to connect marketing spend to performance leads to uncertainty when making critical business decisions for your company.
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